5 Tips For Writing Great Content

Hadlay - Content Writing Tips

Writing great content may seem like a daunting exercise but it is a necessary skill required for social media marketing success and an engaging website. But do you ever hit a wall and struggle to find good content topics to write about? When you’re writing good quality content regularly it is easy to run out of ideas or have a dreaded case of writer’s block. Over the years I’ve found these helpful tips to find content topics that are still relevant and engaging for my target audience.  I assure you that following these five content writing tips below will make your writing process a lot easier.

1. Do Keyword Research

Keyword research is a fundamental part of online marketing. Compelling content is favoured by search engines, but if you don’t use the search phrases that people are interested in and actively searching for, you’re missing a lot of traffic. Keyword research can be used for content planning, campaign strategies, landing page optimization and content optimization. With keyword research you can find out what people are interested in, supported with substantial data.

2. Use Social Media

Social media platforms are a great resource for finding questions that your audience is asking. Make sure to use your social media channels to find concerns or complaints within your industry that you can solve. Keep track of relevant hashtags that your audience uses to express their feelings and concerns about things happening in your niche. Compile a list of questions that will prove valuable when you’re creating content for your website or social media content calendar.

3. Look Up Industry Topics On Q&A Platforms.

Websites such as Quora and Reddit are great places to find questions and topics that your target audience are interested in. Remember that the number one purpose of your content creation should always be to provide value. Trawling these platforms will ensure that your content is relevant to your audience and answers their burning questions.

4. Watch Your Competitors

Review and keep an eye on the type of content produced by other quality websites. Please note that this is not a call to plagiarise. Instead, look at the content that audiences respond to positively and find ways to produce your own unique content using the insights from your competitor analysis. Make a list of what worked, what didn’t and highlight gaps or areas for improvement that could be an opportunity for you.

5. Optimise Your Content With Visuals

Use visuals to optimise your content where possible. Visuals do not only break your content up into smaller digestible chunks but are appealing to the eye. Adding visual content such as pictures, videos and slideshows increases the share-ability of your content.

To be honest there’s no way to predict how much attention your content will get. But you have a much better chance of earning attention by writing great content that provides real value to consumers. If you consistently publish well-written, personable posts loaded with information and insight, your audience will grow. It may take some time but keep working at it.

Do you have more questions about writing great content? Share your questions in the comments section below. I’ll be sure to help you where I can.

2 thoughts on “5 Tips For Writing Great Content

  1. Martin Mostert says:

    Very helpful, thank you. Just a note about visuals. I agree that they function as spacers ☺ and eye-candy, but I think they also need to be 100% cognitively aligned to the message. They are incredibly powerful communicators. And that is possibly why they get shared more readily than text?

    1. Hadlay Mclean says:

      Hi Martin, I completely agree with you. You touched on an important consideration for every element of your content strategy whether text, video or image needs to be intentional. All elements needs to speak to each other and reinforce the ideas you’re presenting.

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