“It turns out that creativity isn’t some rare gift to be enjoyed by the lucky few—it’s a natural part of human thinking and behaviour. In too many of us it gets blocked. But it can be unblocked. And unblocking that creative spark can have far-reaching implications for yourself, your organisation, and your community.” – Tom and David Kelley, Creative Confidence: Unleashing the Creative Potential Within Us All.
I’m just about finished reading Creative Confidence by Tom and David Kelley. The title suggests that the book is for creatives but actually, the book is aimed at those who do not consider themselves creative. Tom and David argue that a common misconception is that not all of us are born with the “gift” of creativity. But when you think back to your own childhood, you expressed yourself creatively in many ways. After all, we all used our imagination one way or another. But somehow for many of us that creativity was extinguished along the line.
Creative Confidence aims to revive that latent creativity and give you the confidence to be creative again.
Failure Is An Option
“In our experience, one of the scariest snakes in the room is the fear of failure, which manifests itself in such ways as fear of being judged, fear of getting started, fear of the unknown. And while much has been said about fear of failure, it still is the single biggest obstacle people face to creative success.” – Tom and David Kelley, Creative Confidence: Unleashing the Creative Potential Within Us All.
The book covers many topics and offers practical guidelines to nurture your creative confidence. And it is filled with real life examples and case studies. One of my favourite chapters is about failure and how we need to embrace failure to drive innovation. Innovative ideas do not just happen on the first try. It takes many iterations to find the right idea that answers a question. Thomas Edison famously made 1 000 unsuccessful attempts at inventing the light bulb.
Human-Centred Design and Innovation
Another great chapter that I believe is relatable to everyone is about empathy and human-centred design. The end user should always be at the core of every project, whether you’re selling a product or offering a service.
As a strategist I need to understand the consumer I’m trying to reach and the problem I’m trying to solve. Without empathy for the consumer I’ll miss some very important insights that could drive innovation and change the consumer’s life for the better.
Creative Confidence is For Everyone
Creative Confidence is for everyone. Whether you’re a designer, a strategist, working in sales or the CEO of a company. I highly recommend picking up a copy of Creative Confidence. It will not only inspire you to push boundaries and try new things but it will give you the practical skills to execute your ideas.